Customer Incentive Programs

Incentive Programs

Power Partnership Programs

Hawaiian Electric is partnering with independent companies to provide grid services on Oahu, Maui and Hawaii Island. When a customer signs up with one of our Power Partners, they will manage the customer's system activity to support the utility’s need to balance electricity supply and demand. In return, the customer is rewarded with monthly bill credits to help reduce their electricity bill.

Our Power Partners

Home Battery Rewards Program

Swell Logo

SWELL’s key alliance partners assisting customers are:


Alternate Energy Hawaii
Sunspear Energy


Rising Sun

Hawaii Island

Rising Sun
ProVision Solar

Oati Logo

OATI’s key alliance partners assisting customers are:

Oahu & Maui

Monthly Incentives:

Oahu Bill Credit

Grid Service Swell Shifted Energy
Fast Frequency Response $5/per kW $5/per kW
Capacity Build $3/per kW $3/per kW
Capacity Reduction $5/per kW $2/per kW

Maui Bill Credit

Grid Service Swell Shifted Energy
Fast Frequency Response $5/per kW N/A
Capacity Build $3/per kW $5/per kW
Capacity Reduction $5/per kW $5/per kW

Hawaii Island Bill Credit

Grid Service Swell
Fast Frequency Response $5/per kW
Capacity Build $3/per kW
Capacity Reduction $5/per kW

For example, if a customer from Oahu enrolls 1kW on all the grid services with Shifted Energy, they could earn:

  • Fast Frequency Response: 1kW * $5=$5
  • Capacity Build: 1kW * $3 = $3
  • Capacity Reduction: 1kW * $5=$5

A total of $13 in savings would be applied to their bill every month to reduce outstanding electric payments.

How the programs works:

  1. Customers that own a water heater or battery inquires with a power partner.
  2. Customer meets with the partner to discuss their eligibility.
  3. Customer signs up for the partner’s program.
  4. Power partner manages the device for the customer.
  5. Customer receives monthly bill credit incentives for participation.

To participate, please reach out to our partners using the information below:

Shifted Energy:


Phone: (808) 664-0053

Battery Bonus

Hawaiian Electric will issue incentives to customers on Oahu and Maui to add a new energy storage system to an existing or new rooftop solar system. These incentives will help move Hawaii toward our 100% clean energy goal by 2045.

On Dec. 20, 2023, the Hawaii Public Utilities Commission extended the enrollment period for the Battery Bonus program. Customers who submitted a Battery Bonus application by Dec. 31, 2023, and is confirmed to be a complete application will be considered eligible for the program on Oahu. A successor program to Battery Bonus known as Bring Your Own Device (BYOD) is scheduled to launch March 1, 2024.

Incentives include:

  • A one-time cash incentive of $850 for every kW committed. The average cash incentive is $4,250 based on a 5kW system.
  • A $5 monthly bill credit for every kW committed for the 10 year-duration of the program
  • For customers not participating in the Net Energy Metering Program, a monthly credit amount equivalent to the respective retail rate for electricity exported during the two-hour period.

Maui Solar Roofs Initiative (MSRI)

Interest-Free Program for Solar Water Heating Systems

Although rebates and inspections for the solar water heating systems are now provided by Hawaii Energy, Hawaiian Electric in partnership with the County of Maui offers this program to qualifying Maui County residents.

Learn more

Fast DR Program

Hawaiian Electric's Fast Demand Response (DR) program rewards Oahu or Maui business customers for temporarily reducing their electricity during peak energy periods. The program helps Hawaii reduce imported oil consumption, stabilizes electricity demand for everyone, and rewards you.

For customers seeking more information about the Fast DR program, please see our FAQ page.

To participate, please email us at

Access to the Demand Response Portal:

For help with login problems, opting out of events, or updating your login/password please watch the video instructions.

EnergyScout Programs

The EnergyScout Programs consist of the following programs:

  • Residential Direct Load Control (RDLC): Water heating and air conditioning
  • Small Business Direct Load Control (SBDLC): Water heating and air conditioning
  • Commercial and Industrial Direct Load Control (CIDLC): Large businesses transfer load to their generators

These programs are not currently accepting new participants.