Preheat electric oven to 400°F. Pare apples; cut each into 8 wedges; remove core. Separate crescent rolls; cut each triangle lengthwise in half. Place an apple wedge at the large end of each triangle; roll dough around apple wedges. Place in a 9-inch square baking pan or an 11 x 7 x 1 3/8-inch pan. Drizzle melted butter over rolls. Combine cinnamon and sugar; sprinkle over rolls. Pour orange juice around, not over, rolls. Bake for 25 to 30 minutes or until golden brown and crisp. Make 16 rolls-ups. Other fruits, such as pears, mangos, or peaches may be substituted for the apples.