Demand Response

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For more information about Hawaiian Electric Company's Demand Response program, please email us at or call 94-power (947-6937).

Demand Response Logins

Automatic Fast DR Customer

Large Business or Residential Customer

Demand Response Benefits

Demand Response (or DR) is a partnership: the utility rewards customers who are willing to temporarily reduce electricity use in response to a request from the utility.

DR is Used

  • During periods of peak energy use;
  • During grid emergencies or to prevent a grid emergency;
  • To reduce Hawaii's dependence on imported fossil fuels;
  • To assist in accepting more renewable energy onto the grid and into our homes and businesses;
  • To keep the grid stable, reliable, and running efficiently.

Demand Response Strategy

Hawaiian Electric's DR strategy is to develop a portfolio of residential and commercial and industrial customer loads which will enable the reliable and economic operation of the modern grid. Our DR strategy will be implemented incrementally, over time, through a combination of shorter-term initiatives including pilot programs, participation in research, development and demonstration projects, and market studies.


The newest program in our portfolio, Fast DR is a way to quickly reduce customer's electricity demand for brief periods when power from intermittent renewables such as solar and wind drops off. By reducing customer demand temporarily, Hawaiian Electric is able to reduce the amount of generating units it must continually have available. In short, demand response helps to reduce overall energy costs to all customers and also reduces Hawaii's dependence on imported oil.

In short, customers participating in the DR programs help to:

  • Reduce the system peak, lowering costs for all customers
  • Stabilize grid frequency
  • Prevent or fix grid emergencies
  • Reduce the amount of imported fossil fuel used to generate electricity
  • Improve the ability for Hawaiian Electric to use renewable energy
  • Keep the grid running reliably and efficiently

Demand Response is one of many Energy Solutions that Hawaiian Electric offers customers to keep electricity costs lower for everyone. Learn which DR program can help tame your electric bills at your home or business:

For residences

  • Water Heater
  • Air Conditioner

For businesses

  • Fast DR
  • Small Business
  • Commercial & Industrial DLC

Demand Response Program Comparison

Demand Response Program Comparison chart